Open Question: If Hollywood video goes out of business, what happens to my debts?

I'm really bad with remembering to return movies, so I've acquired a pretty huge debt with Hollywood Video the past couple of years. For a while they had been sending me letters and telling me that they were turning me over to the debt collector, and that my credit will be affected by all of this. The one that I always went to is going out of business, but does that change anything for me? They are still a big business, so I owe it to the company, not the store, right? Do I still have debt to them, or would I have to wait until the entire company goes out of business?