As part of a wholesale restructuring of its marketing organization, Lever Brothers has abolished its marketing director post and replaced traditional marketing and sales departments with consumer and customer manage¬ment teams. The marketing reorganization is directed at getting closer to customer requirements. New ‘category marketing’ teams, whose task is to ensure that brand plans win the approval of retailers, have also been established. Two new business group managers, one for fabrics and one for home care, have taken over a restructured role. They each have their own consumer and category marketing teams reporting to them, and they in turn report direct to the managing director. The customer management teams report to the sales director.