Spamvertised as:
"The Creator of LulzSec arrested in London (PHOTO TAKEN BY THE POLICE) SEE THE PICTURE WITHOUT BLURRING, SHARE THIS PAGE AND LIKE IT !!"
Once the socially-engineered users — event-based social engineering tactic — click on the link, they’re offered the option to like and share the picture in order to view it. In reality though, the scammers are monetizing the campaign by pushing the iLividSetupV1.exe executable which drops several toolbars on the infected machine, with the scammers earning revenue each and every time the toolbars get installed.
(via ZDNet)